Meet the Client
DT is one of the largest telecommunications companies in Europe. Their tech incubator, hubraum, aims to bring early stage startups and leading European telecommunications companies together to facilitate innovation in 5G, AI, and IoT technology.
DT, via hubraum, planned to launch a developer portal consisting of a suite of APIs and developer tools. Catchy helped them devise a go-to-market strategy, including messaging and positioning based on primary research, so they could better reach developers.
After auditing the existing Deutsche Telekom global developer marketing plans and assessing their effectiveness, Catchy guided the client through an extensive consulting exercise consisting of primary audience research, portal UX/UI workshops, developer marketing strategy and go-to-market planning to help bring the developer experience to life across multiple channels.
The project also included:
- A 300-person global developer research study to understand what developers need from a developer portal
- A 25-person UI/UX workshop to gauge how developers interact with DT’s portal and what changes would make it the developer portal of choice
- A competitor analysis to see what the leading players in the field do differently