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Developer Marketing Blog

Dive into all things developer programs and marketing.

2021 Esports Brand Report

As the esports landscape continues to grow and change, organizations have adapted their approach to the market to meet the demands of the increasingly diverse fan base. In this report, Catchy analyzes the three different types of organizations that have evolved, and talks through the implications this fragmentation has on brands interested in entering the space. Download […]

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Open Innovation: The Role of Developers and APIs

A study by CMO estimates that more than half of Fortune 500 companies are engaged in open innovation projects. The original definition from its creator, UC Berkeley Professor Henry Chesbrough, is “Open innovation is a paradigm that assumes that firms can and should use external ideas as well as internal ideas, and internal and external […]

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