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Web3
Prioritizing DX: A User-Centric Approach to Technical Products
A user-centric approach to developer experience (DX) can revolutionize how developers work, collaborate, and innovate. Head of Consulting Tom Williams discusses the importance of DX and its place in developer marketing programs.
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Pricing Strategies for Developer Tools: Key Takeaways
SlashData recently published an in-depth report on Pricing Strategies for Developer Tools. Managing Partner Gary Gonzalez shares his thoughts on what the report's underlying data means for the developer marketing industry.
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Catchy Welcomes Katie Schoenfeld as Head of Client Services
We’re delighted to introduce Katie Schoenfeld as our new Head of Client Services. Her addition will help us build, scale, and grow a world-class agency while cultivating lasting relationships with our clients.
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Meet the Team: Amy Shotwell
Meet Amy Shotwell, Associate Director of Marketing at Catchy. Amy will discuss her data-informed approach to marketing and how she balances her creative instincts with the analytical side of her role.
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Engaging Your Audience Through Stack Overflow and Developer Communities
Developer communities are spaces where developers learn, share, and collaborate to solve problems and build projects. Associate Director of Marketing Amy Shotwell shares practical tips to help you engage developers across Stack Overflow and other leading platforms.
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Meet the Team: Bhargavi Thakker-Jones
In today’s Meet The Team, we hear from Bhargavi Thakker-Jones, Project Manager at Catchy. Bhargavi sheds light on her role in managing client accounts and ensuring the timely delivery of agency projects.
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The State of Developer Marketing: Key Takeaways
Developer Marketing Alliance recently published its annual State of Developer Marketing report for 2023/2024. Managing Partner Gary Gonzalez shares his thoughts on the report’s findings and what they mean for the future of the industry.
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Self-directed Learners: How Developers Source, Evaluate, and Adopt Solutions
How can we, as marketers, best support a developer’s journey to adoption? In our most recent Developer Panel we learned about preferences, needs, and barriers at each stage of the journey.
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Meet the Team: Eric Bird
Meet Eric Bird, Senior Designer at Catchy. Eric will discuss his journey into the world of developer marketing, where he finds creative inspiration, and how photography influences his work.
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The Developer Program Framework
Evaluating an entire developer program is a formidable challenge. The Developer Program Framework is an objective method capable of quantifying developer offerings and informing developer marketing strategies. Head of Consulting Tom Williams takes a look at how it works.
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