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Developer Marketing Blog

Dive into all things developer programs and marketing.

Developer Community Engagement: Students

In this three-part series, we’re exploring developer community engagement tactics. These are supplementary activities to your main developer program and can be used alongside other developer marketing initiatives you have in place. Part one takes a look at student engagement. Exploring why this developer segment should be a priority and how you can get them […]

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Part 5 of our Developer Marketing Guide is now live!

Part 5: Developer Marketing and Engagement Programs We’re pleased to announce the fifth installment of our Developer Marketing Guide is now live. In this new chapter, it’s time to look at marketing and engagement programs. Forming an important part of your overall developer marketing strategy, this segment will help you understand how these programs fit amongst your […]

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Developer Economics: Exploring developer trends for 2019

What’s the most popular programming language today among software developers? It’s still JavaScript, with over 10M users globally. Python has reached 7M active developers and is climbing up the ranks. How do we know that? Thanks to the Developer Economics survey from our friends at SlashData. Every year it reaches over 40,000 developers in 167+ countries […]

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DevRelCon Conference London 2018: Highlights and recap

This is part two of our DevRelCon London 2018 recap, read part one here. After a lovely evening at the DevRelCon awards and dinner with a few new dev rel buddies, the second day at DevRelCon had arrived. I headed over to Westminster, to the QEII Centre for breakfast, coffee and the welcoming speech. Upon […]

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DevRelCon Unconference London 2018: Highlights and recap

Last week I headed to London for my first DevRelCon. Hosted by our friends at Hoopy, the event has become a bit of an institution in the developer relations community. I was excited to see what the buzz was about and opted to attend both days – the unconference and conference. Over the last three […]

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API Marketing: Using customer discovery to launch a new service

Our customer discovery into API marketing At Catchy, new ideas and business opportunities are welcomed from every team member. From time to time, our open sessions bring us the opportunity to explore possible new ventures for the agency. In one of these recent sessions, we talked about how some product marketers are struggling to generate […]

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Key findings from State of the Developer Nation, 15th Edition report

The new State of the Developer Nation, 15th Edition report from our friends at SlashData is out now. The report findings are based on the results of the Developer Economics global survey, which reached over 20,500 developers in 167 countries across mobile, desktop, IoT, Cloud, web, game, augmented and virtual reality and machine learning, as […]

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How to conduct a channel audit in 6 steps

Writing content takes time, resources and planning. As content is an important part of the developer marketing mix and a key element in any developer program, it’s critical to make sure what you’re publishing resonates with the intended developer audience. In Part 4 of our Developer Marketing Guide, we walked you through the steps you need […]

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Our key takeaways from the Future Developer Summit 2018

The Future Developer Summit brought together the leading players in the global developer marketing community last week. As an event sponsor, along with Accenture, Developer Media and GLG, we were able to take part in lively conversations and listen to best practice talks from industry experts. Participants included a number of Catchy clients past and […]

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