Developer Marketing Blog

Dive into all things developer programs and marketing.

Open Innovation: The Role of Developers and APIs

A study by CMO estimates that more than half of Fortune 500 companies are engaged in open innovation projects. The original definition from its creator, UC Berkeley Professor Henry Chesbrough, is “Open innovation is a paradigm that assumes that firms can and should use external ideas as well as internal ideas, and internal and external […]

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Developer Feedback: Advance Your Career and Influence Future Technologies

Customer journey. Customer centric. Value chain. Influencer marketing. Customer lifecycle. The list of new marketing and customer service buzzwords seems endless. As a developer, can you afford to tune-out these strategies, assuming they do not apply to your role? After all, your job is simply to write code, right? The truth is, that attitude will […]

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