Last Tuesday I flew out to Hannover, Germany for CeBIT. Famed as the largest and most internationally represented technology and innovation festival in Europe, the event welcomed 2,800 participating companies, over 600 speakers and 370 start-ups from Europe, Africa and Asia.The concepts of business, technology and innovation are at the heart
Last week I attended my first Google I/O conference. As a developer marketer, I over-analyzed every step I took by constantly looking for answers to questions like "what are they trying to accomplish here?, "which developer feedback prompted Google to do x or y"?, "how does this particular session fits into
In the last few weeks there has been a flurry of exciting announcements from some of the biggest names in tech. All keen to entice developers, the likes of Facebook, Amazon, Google and Microsoft are all hoping to bring developers onboard by enabling them to build games quickly and effectively on
Part 3: Developer community We’re pleased to announce the third part of our Developer Marketing Guide, which explores the importance of developer communities is now live.This new chapter explains all about developer communities. We’ve included our best practice approaches to enabling developer communities, our top tips for creating a developer community engagement playbook and
We've had the opportunity of helping Google Play with the 2nd edition of their Indie Games Contest. As we helped to support the event last year we knew what to expect, but this year Google Play raised the stakes to make it even bigger and better than the previous year.Google Play
We really enjoy running developer competitions, so when we were approached by Amazon to help run their ‘Alexa Skills Grand Tour Challenge’ we jumped at the chance. Alexa Skills The Grand Tour Challenge Alexa Skills brings intelligent features and integrations to smart devices like Amazon Echo, Echo Show and Fire TV. The competition,
The increasing influence of developers in technology and purchasing decisions has changed how teams discover, test, and adopt products. Never has this been more clearly articulated than in this piece from our friends at SlashData - the Influence of Developers. As part of the wider, and always excellent, State of the
Build it and...they probably won’t come, at least not without developer focused marketing.Last week at the Devtech Strategy summit I sat on a lively panel with specialists whose business it is to build and manage developer programs. The main topic was how to market and sell to developers. The conversation naturally went down the fairly well trodden path - ‘don’t try to sell to developers’; ‘developers hate marketing’; and all those other cliches.
Catchy's CEO, Richard Hurring was recently invited to speak at DeveloperWeek NYC. Here's what he thought of the event overall, as well as events aimed at developer program practitioners in general.
Partnerships and integrations are critical for new smart home IoT products. But do you go your own way, or align yourself with the tech giants?