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Developer Marketing Blog

Dive into all things developer programs and marketing.

Adult Art Exhibition

Developer Marketing: Your Strategy Needs Creativity

Adam Brandenburger, professor at NYU Stern School of Business, has a fantastic take on strategy. One set on the many realities we encounter during execution. After reading his recent article on HBR, I wondered how developer marketers could benefit from applying these principles. Developer marketing is a transformative business function with increasing significance across many […]

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Developer Community Engagement: Students

Developer Community Engagement: Students

In this three-part series, we’re exploring developer community engagement tactics. These are supplementary activities to your main developer program and can be used alongside other developer marketing initiatives you have in place. Part one takes a look at student engagement. Exploring why this developer segment should be a priority and how you can get them […]

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Nesa by makers

Part 5 of our Developer Marketing Guide is now live!

Part 5: Developer Marketing and Engagement Programs We’re pleased to announce the fifth installment of our Developer Marketing Guide is now live. In this new chapter, it’s time to look at marketing and engagement programs. Forming an important part of your overall developer marketing strategy, this segment will help you understand how these programs fit amongst your […]

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New Developer Economics Survey

Developer Economics: Exploring developer trends for 2019

What’s the most popular programming language today among software developers? It’s still JavaScript, with over 10M users globally. Python has reached 7M active developers and is climbing up the ranks. How do we know that? Thanks to the Developer Economics survey from our friends at SlashData. Every year it reaches over 40,000 developers in 167+ countries […]

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DEVRELCON 2018 Conference

DevRelCon Conference London 2018: Highlights and recap

This is part two of our DevRelCon London 2018 recap, read part one here. After a lovely evening at the DevRelCon awards and dinner with a few new dev rel buddies, the second day at DevRelCon had arrived. I headed over to Westminster, to the QEII Centre for breakfast, coffee and the welcoming speech. Upon […]

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DevRelCon Unconference London 2018: Highlights and recap

DevRelCon Unconference London 2018: Highlights and recap

Last week I headed to London for my first DevRelCon. Hosted by our friends at Hoopy, the event has become a bit of an institution in the developer relations community. I was excited to see what the buzz was about and opted to attend both days – the unconference and conference. Over the last three […]

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Catchy Agency

The leading developer marketing agency.