The increasing influence of developers in technology and purchasing decisions has changed how teams discover, test, and adopt products. Never has this been more clearly articulated than in this piece from our friends at SlashData - the Influence of Developers.
Build it and...they probably won’t come, at least not without developer focused marketing.Last week at the Devtech Strategy summit I sat on a lively panel with specialists whose business it is to build and manage developer programs. The main topic was how to market and sell to developers. The conversation naturally went down the fairly well trodden path - ‘don’t try to sell to developers’; ‘developers hate marketing’; and all those other cliches.
Catchy's CEO, Richard Hurring was recently invited to speak at DeveloperWeek NYC. Here's what he thought of the event overall, as well as events aimed at developer program practitioners in general.
Partnerships and integrations are critical for new smart home IoT products. But do you go your own way, or align yourself with the tech giants?
Smart Home Supremacy: How Google and Amazon Plan Long Term Success with Developer and Partner Programs
In the previous post in this series, we looked at the history of smart home development, and discussed how new connected hubs could pave the way for mass-market adoption. IoT convergence is simplifying the smart home user experience, creating new opportunities for developers, hardware manufacturers and platform owners. In this post, we explore how companies like Google and Amazon leverage developer and partner programs to ensure long term success.
We are excited to announce that the Developer Economics Q3 2017 survey, run by our friends at VisionMobile, has just been launched!
This is the 13th developer survey, focusing on tools, training and career development. Every year more than 40,000 developers around the world participate in this survey, so this is a chance to be part of something big and make your own contribution to the developer community.
At an individual game level it does, of course. The network effect means that games like Call of Duty become incrementally more popular to the detriment of other, possibly superior games, because of the halo (no joke intended) effect caused
The internet of things (IoT) is a rapidly growing area of interest for large corporations and developers. We want to share some insight we've gained during research into the area, specifically into the smart home IoT market. Something has to connect the connected home, and that something is usually a hub or router. I think that home hub will become an increasingly important part of the smart home, particularly in terms of developers adopting a company’s IoT technology stack.
To celebrate the art and creativity of indie mobile game development, Google launched the first edition of the Google Play Indie Games Contest in Europe.Developers from 15 countries were invited to submit their games to the contest, and Catchy helped Google Play promote it and review the submissions. The overwhelming response led to almost 1,000 submissions for Catchy and the Google Play team to review based on four criteria: innovation, fun, design excellence and technical & production quality.