Appsfire, has released the second version of its app marketing SDK, which is free to use. The SDK, now iOS 7-friendly, offers features including engagement tools for in-app communication, feedback mechanisms, push notifications, as well as a new ad unit which Appsfire co-founder and CEO Ouriel Ohayon says is designed to “kill the banner.”
The new SDK doesn’t require any creativity, ads are automatically designed based on App Store data which can then be translated into 13 different languages, and optimised for landscape or iPad mode. In addition, the unit contains a clear call to action, and lets downloads take place in the app without disruption. When a user clicks to download the advertised app, the App Store slides up over the developer’s app, the user taps download, and then the App Store slides back down, returning users to the app.
These new ads have seen click-through rates of above 10%, and conversion rates above 25% – figures which are well above averages for banners. Developers are not required to use the new ads if they install the updated SDK, or they can choose to use them as a way to promote their own apps, instead. The SDK works on iOS, Android and is integrated with Unity, Cordova, and Phonegap, too. Find out more here.
Image by LeWeb13.