Every developer has heard about how and why they should monetize their apps. Developer conferences of every variety have sessions dedicated to the various ways to earn revenue from your personal digital creations. There’s only one problem with all of that. In order to make any revenue at all, people have to first know about and use your application. Fortunately for developers of Windows Store and Phone apps, there’s a solution called AdDuplex.
AdDuplex is a cross-promotion network specifically targeted at Windows Store and Phone apps and games. It empowers developers and publishers to promote apps for free by helping each other. The service was founded in January 2011 by Alan Mendelevich and has grown to be a significant resource for developers to cross promote their apps.
Today AdDuplex is beginning a new stage in its developer engagement and outreach with the AdDuplex Developer Advocate program, and are partnering with Catchy to launch this new effort. Catchy is a market leader at the forefront of developer program management, marketing, and insight. Together we have selected three seasoned developers across the U.S. and UK to serve as AdDuplex Developer Advocates. Their role will be to inform and assist developers with AdDuplex adoption and implementation in their Windows applications. They will be active in local developer events as well as larger industry events and of course in social media. The new AdDuplex Developer Advocates are:
Robert Shurbet: West Coast U.S. (@TheCheekyTaurus)
Robert has been a .NET Software Engineer for nearly 14 years and currently leads development of customer facing line-of-business tools for Pivot Technology Solutions. He’s developer of the popular Windows Phone Twitter utility app #Hashtastic and was part of the Developer Ambassador for Windows Phone team.
Rob Irving: East Coast U.S. (@RobWIrving)
Rob is a Microsoft MVP in Windows Platform Development and a Senior Software Engineer for ALK Technologies. He has a passion for developing Windows Phone Apps, publishing 8 of his own apps to the Windows Phone and Windows stores.
Matt Lacey: UK (@MrLacey)
Matt has been a professional developer for over 17 years. The last 12 years have been building for mobile devices and for the last 4 years, he’s been specialising in Windows Phone. He’s the current organizer of Windows Apps London (formerly the Windows Phone User Group) and also served as a Nokia Developer Champion.
So, if you’re a Windows developer and would like to see your app get more exposure and downloads, get in touch with your local Developer Advocate and find out how you can utilize AdDuplex to advertise your app directly to your target audience. (You can also check out all the events that the Advocates will be attending here.)