Amazon prepare to challenge Google AdWords

Amazon are gearing up to go head-to-head with Google in the realm of online advertising, with the launch of their new “Amazon Sponsored Links” platform.

This new platform, set to launch later this year, could allow Amazon to target links based on their customers’ shopping habits and interests. The fallout of this could make a sizeable dent in Google’s market dominance, and free Amazon from their reliance on Google AdWords.

The potential scope for this project extends well beyond the confines of Amazon’s own web services. According to early reports, Amazon could generate $1 billion in terms of advertising revenue this year alone.

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