Developers must apply to be part of the Developer Select program and meet the necessary criteria – apps must be optimised specifically for Amazon’s App store and Fire OS, including any relevant APIs for GameCircle, mobile ads and in-app purchasing on the platform. Developer Select apps will receive premium placement in Amazon’s App store, 500,000 ad impressions on the Amazon Mobile Ad Network, and automatic inclusion in the Amazon Coin Rewards category.
Inclusion in the Coin Rewards category is an easy way for developers to drive sales. Amazon App store customers receive 250 bonus coins for their first purchase of a qualified app or in-app item, and up to 30% back in Coins on other purchases they make. Those coins can then be exchanged for items in the App store.
Image by Courtbean.