Monthly Archives: April 2011

Why McDonalds is one of the great turnaround brands

  Not that long ago McDonalds was a dirty word. Admittedly it's not seen as a beacon of global popularity and healthy eating, but it has managed to dramatically improve its brand perception, how has it done that? Some of the story is well known, a switch to some healthy choice options, a more relaxed [...]

Why McDonalds is one of the great turnaround brands 2011-04-15T15:51:33+00:00