Monthly Archives: November 2010

Has the iPhone worked for or against Mobile Marketing?

At first glance the answer to this question may seem obvious. Public and indeed business awareness of mobile and it's possibilities has never been higher. Everybody wants an app. Agencies and brands are falling over themselves to develop apps not just for the iPhone but also for Android of course, Blackberry and more recently Nokia. [...]

Open or Closed Platform – Missing the Point?

Barely a day goes by without me reading a piece on the benefits of an 'open' operating system, whether this is Google Android or Linux or some other. This is of course in stark contrast to Apple, with their 'closed' systems a label which sees them depicted as something of a villain. However, I want to [...]