Monthly Archives: October 2010

Wake up to Mobile and Embrace the Possibilities

I read this piece from Mobile Marketing Magazine about the latest piece of Forrester research with interest. Here's a few highlights - 57% of companies do not have or are in early stages of a mobile strategy Only 10% have had a full mobile strategy for more than a year. One third of companies [...]

Wake up to Mobile and Embrace the Possibilities 2017-08-11T03:41:38+00:00

i-Syndrome the inability of a company to look beyond the iPhone in it’s mobile strategy

Of course I can't claim this as an original idea, I first picked up the term i-Syndrome in a blog by Martin Wilson (link below) and I thought it had a nice ring to it. i-Syndrome - The inability of a brand to see beyond the iPhone when considering it's mobile strategy (I've refined this [...]

i-Syndrome the inability of a company to look beyond the iPhone in it’s mobile strategy 2010-10-07T14:47:29+00:00