Monthly Archives: August 2010

Nothing happens until somebody sells something

Are we creating noise or are we creating value, something that is measurable in sales and ultimately profits? I think that's a question a lot of people in digital marketing, in particular social media marketing should be asking themselves. Judging the success of a campaign purely by hits, followers or fans might be OK for [...]

The client interest curve through the life of a project

At the start of a project the client interest is always very high. Lots of people involved, plenty of energy and ideas are flowing. It's easy to get meetings and everyone wants to be involved. Then, in the mid phase, when, from the agency point of view, the actual work gets done, the client will [...]