Monthly Archives: July 2010

The small gap between the marketing dream and the delivery reality is where social media lives

What makes people comment on a social media site of any type about the product or service they receive from a company or supplier? And how bad or good does the service need to be before they comment? When you read a company's web site or brochure, listen to one of their sales guys or [...]

The small gap between the marketing dream and the delivery reality is where social media lives 2010-07-14T16:36:32+00:00

Small Business and Social Media – the minimum you should do

As a small business owner you will probably fall into one of two camps when it comes to social media: Either you are reasonably active in the space, still unsure about it for winning new business but see the potential value for your company in networking, recruitment, reputation management etc etc. Crucially you are also [...]

Small Business and Social Media – the minimum you should do 2010-07-07T19:06:35+00:00