Catchy News




Developer Conferences: Attendance Required

Tis the season for developer conferences. We know they are top of mind with developers, and so for our second survey of the year, we asked about the events they are attending – both in-person and virtually – to find out what makes attendance compulsory. To go along with that, we wanted… Read More




How Green is Your App?

It is time to go green. And we’re not just talking about a new coat of paint on your app’s icon to make it spring-time fresh.

For starters, today is Earth Day, so it is easy to take a stand, make a statement, and show the people around… Read More

Code for America swag



Survey: Talk About Developer Conferences and Swag

It’s survey time once again!

All of us at Catchy are keen to know more about what is truly important to developers and finding ways to make the most of their time.

To help figure it all out, we’ve put together a new (and short) survey about developer conferences and… Read More




Hot or Not? The Future of Bots is Here

Bot Fever is taking hold and it’s getting hot in here!

A couple of weeks ago at Microsoft’s annual Build developer conference, Bots were front and center as Microsoft unveiled it’s new Bot Framework, intended to provide the tools developers need to create their own chatbots that people… Read More




Got three minutes? Tell us about your day in our survey

Dear Developers,

We know you’re busy. You’ve got apps to build and code to check and marketing plans to unleash upon the world. Oh and maybe you plan to squeeze in time for lunch, too. But we would truly appreciate it if you could spare three minutes – at the… Read More

Intel Develop  (1)



MWC 2016 in Review: Bring Developers to the Party

Barcelona, Mobile World Congress 2016 – Another year, another record-breaking Mobile World Congress (MWC), with more than 100,000 attendees squeezing into a very busy Fira España. As ever, MWC saw the release of countless new flagship devices, the best of which were Samsung’s S7 and LG’s modular G5, both powered… Read More

F8 conference



Facebook and Samsung: A tale of two developer conferences

This week, both Facebook and Samsung announced more details of their upcoming developer conferences. We took a look at the similarities and differences between these two events, and we also had a look further out on the events calendar – plenty of major developer conferences from big players are on… Read More



We’re Hiring - Project Manager - Seattle

Catchy is a Business-to-Developer Program Management and Marketing Agency. We work with some of the world’s largest cutting-edge companies to create, manage, and grow their third party software developer ecosystems. Our services include strategy and consulting, content creation, outreach campaigns, event management and program management.

At Catchy, our Project Managers… Read More




Can Amazon redefine the free app?

Today Amazon announced the arrival of its new app called Underground, which is all about how you can download more apps. At first glance, an app about other apps ain't all that exciting. But here's the thing: Underground isn't just an app. It's an entirely new payment model for developers and publishers, and this is what gets us excited.

But let's back up a step and review what Underground is offering to consumers first. Our excitement will make more sense after we get that out of the way. Read More



Uber drives loyalty with 4th annual ice cream social

Uber knows a thing or two about how to keep customers happy. And not just by being an on-demand car service that is making the taxi industry squirm with jealousy. The provide referral codes that you can share with friends and you can earn promotional codes for free rides of your own. And of course, there’s the annual “ice cream social” where Uber comes to you with a trunk full of frozen treats.

Uber just held its fourth annual ice cream giveaway (well, not all of it was free) at the end of July, and you can see from the response the company had on Twitter that most people loved it. The event this year dished out a variety of ice cream treats in 250 cities around the world. Read More



New smartphone designs challenge our hearts & minds

Did we miss a conference* for new smartphones or technology? You see, last week we came across the digital equivalent of an exhibition hall of new phone announcements and each one leaves us in a near-panic like state of crave. Seriously, some cool as heck new phones are in the works - or should be - and they are all forcing us to reconsider the long-held assumptions we've had about what to expect from our smartphones up until now. We bet you'll agree that this list could make you rethink that gizmo you're currently stuffing into your back pocket. Read More



Gamers Everywhere are Elated with E3 Announcements

This past week was filled with news and announcements from the leading companies in the world of gaming who descended on on Los Angeles for the annual Electronic Entertainment Expo (E3) to show off both hardware and their latest gaming titles. The conference organizer, the Entertainment Software Association, Read More




Are wearables the precursor to our Cyborg future?

This week there has been a lot of news about wearable technologies, and while on the surface it all looks really cool, we can't help but wonder about where it is all leading ... Are we on a path to the creation of actual cyborgs (you know, half human/half machine, like DC Comics' "superhero for the modern age")? Maybe we're over-thinking this one ...

Just for fun, let's take a look at some of the big announcements in wearables that made headlines this week. Read More



//build/ London - THE event FOR developers

If I was to summarise //build/ London in three words it would be:

Packed, slick and code-tastic.

//build/ is without doubt, an event focused entirely on Windows developers and nobody else. It offered sneak peaks on Window 10 coding features, demonstrations from Microsoft’s technical evangelists, a fun (super hard) challenge and… Read More