The internet of things (IoT) is a rapidly growing area of interest for large corporations and developers.We want to share some insight we've gained during research into the area, specifically into the smart home IoT market. Something has to connect the connected home, and that something is usually a hub or router. I think that home hub will become an increasingly important part of the smart home, particularly in terms of developers adopting a company’s IoT technology stack. Read More
To celebrate the art and creativity of indie mobile game development, Google launched the first edition of the Google Play Indie Games Contest in Europe.Developers from 15 countries were invited to submit their games to the contest, and Catchy helped Google Play promote it and review the submissions. The overwhelming response led to almost 1,000 submissions for Catchy and the Google Play team to review based on four criteria: innovation, fun, design excellence and technical & production quality. Read More
Software marketplaces pose unique challenges and opportunities for companies.Read More
In 2017 almost every company with a developer facing product has a Developer Program.These dedicated programs consist of tactics designed to help developers use your software platform, tools, API and services. Some companies run their programs with a one person sub-team, others are multi-million dollar dedicated units with hundreds of people. No matter, the challenges they face are similar. Common hurdles include creating awareness in the developer community, getting the developer to take action once they’re aware, creating power users, securing enough internal funding for the program, and keeping developers engaged and active will all be high on the list of objectives for any developer program manager in 2017. So, what are the trends in developer program management which will help solve those challenges? Here are our thoughts: Read More
We’re proud to support the State of the Developer Nation Survey run by our friends at VisionMobile! This is the 12th developer survey, focusing on a 360 view of developer tools, skills and salaries.
Searching data is difficult to do well.Speed, relevance and the ability to interpret free text all add complexity to functionality that can seem basic to the end user of a data-based app or dashboard. Read More
So you’re putting on an event. You’ve got your speakers in pocket, swag is sorted and catering is all taken care of. Now you just need to invite some developers. Should be the easy bit, right?
Not so fast. There are some key things you… Read More
At OSCON in London last week I was reminded of the challenges facing commercial companies who present themselves as Open Source.
Many companies drive the adoption of their technology with a free Community edition- it’s the on-boarding point for the vast majority of developers. But they also… Read More
Return on Developer Investment.
You would think that with billions of dollars spent every year on building tools for developers, running hackathons, loyalty programs, tutorials and how-to’s, evangelist and MVP programs – the platform leaders would have figured it all out. Yet, with so much money being spent… Read More
Machine learning, artificial intelligence and big data were all in focus at Microsoft’s Transform conference in London. Taking place at a suitably frigid East Wintergarden in Canary Wharf, Transform featured speakers from enterprise, government, non-profits organizations, and Microsoft themselves. The headliner was Microsoft CEO Satya Nadella, who could probably deliver… Read More
This week I joined Microsoft and Gold Partner, Automated Intelligence at the Art of the Possible event. Having spent a month inviting key players in both private and public sectors, I was keen offer further support and hear more about exactly what is possible in the world of… Read More
Ever heard the term DevRel and wondered what the heck it meant? In our line of work at Catchy we are all about building stronger developer relations so when the DevRel Summit was coming to Seattle, I had to attend. From start to finish the summit was well… Read More
How to Secure Internal Buy-in for Your Developer Program
Technology firms increasingly depend upon third-party developers to turn their software and hardware tools into products that can be enjoyed by end users. It’s one thing to build a killer piece of technology, but it’s a different challenge altogether… Read More
I headed back to London again for the second time last week, for a different kind of event: an intimate 30-person workshop aimed directly at IoT developers hosted by our good friends at Samsung ARTIK.
Dan Gross, Wei Xiao, Shan Hu and Josue Bustos came all the way from the… Read More
Microsoft’s annual Build 2016 tour came to London again this week to deliver a sold-out showcase of the latest in developer tools for the Windows platform to over 300 enthusiastic developers. The day was well executed, the sessions were concise, and there was enough audience interaction to maintain engagement throughout the… Read More
Swag (free stuff) is traditionally a big part of any developer conference, and historically none more so than at Google I/O. But this year they opted out of that tradition – there was no big technology giveaway for attendees. Why did they do that and what does it mean for… Read More