Catchy News

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A foot in the door of the smart home: IoT home hubs

The internet of things (IoT) is a rapidly growing area of interest for large corporations and developers.

We want to share some insight we've gained during research into the area, specifically into the smart home IoT market. Something has to connect the connected home, and that something is usually a hub or router. I think that home hub will become an increasingly important part of the smart home, particularly in terms of developers adopting a company’s IoT technology stack. Read More



Google Play Indie Games Contest Europe - the final event at Saatchi Gallery

To celebrate the art and creativity of indie mobile game development, Google launched the first edition of the Google Play Indie Games Contest in Europe.

Developers from 15 countries were invited to submit their games to the contest, and Catchy helped Google Play promote it and review the submissions. The overwhelming response led to almost 1,000 submissions for Catchy and the Google Play team to review based on four criteria: innovation, fun, design excellence and technical & production quality. Read More



Developer Program Trends for 2017

In 2017 almost  every company with a developer facing product has a Developer Program.

These dedicated programs consist of tactics designed to help developers use your software platform, tools, API and services. Some companies run their programs with a one person sub-team, others are multi-million dollar dedicated units with hundreds of people. No matter, the challenges they face are similar. Common hurdles include creating awareness in the developer community, getting the developer to take action once they’re aware, creating power users, securing enough internal funding for the program, and keeping developers engaged and active will all be high on the list of objectives for any developer program manager in 2017. So, what are the trends in developer program management which will help solve those challenges? Here are our thoughts: Read More



Community or Enterprise? An Open Question.

At OSCON in London last week I was reminded of the challenges facing commercial companies who present themselves as Open Source.

Many companies drive the adoption of their technology with a free Community edition- it’s the on-boarding point for the vast majority of developers. But they alsoRead More




Return on Developer Investment

Return on Developer Investment.

You would think that with billions of dollars spent every year on building tools for developers, running hackathons, loyalty programs, tutorials and how-to’s, evangelist and MVP programs – the platform leaders would have figured it all out. Yet, with so much money being spentRead More




Data transformation: Stick and carrot

This week I joined Microsoft and Gold Partner, Automated Intelligence at the Art of the Possible event.  Having spent a month inviting key players in both private and public sectors, I was keen offer further support and hear more about exactly what is possible in the world ofRead More

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@devrel: a Summit with a Slack Integration

Ever heard the term DevRel and wondered what the heck it meant? In our line of work at Catchy we are all about building stronger developer relations so when the DevRel Summit was coming to Seattle, I had to attend. From start to finish the summit was wellRead More

Developer Program



Five Tips to Secure Buy-in for Your Developer Program

How to Secure Internal Buy-in for Your Developer Program

Technology firms increasingly depend upon third-party developers to turn their software and hardware tools into products that can be enjoyed by end users. It’s one thing to build a killer piece of technology, but it’s a different challenge altogetherRead More




ARTIK makes a splash in London

I headed back to London again for the second time last week, for a different kind of event: an intimate 30-person workshop aimed directly at IoT developers hosted by our good friends at Samsung ARTIK.

Dan Gross, Wei Xiao, Shan Hu and Josue Bustos came all the way from the… Read More




Microsoft brings Build 2016 direct to developers

Microsoft’s annual Build 2016 tour came to London again this week to deliver a sold-out showcase of the latest in developer tools for the Windows platform to over 300 enthusiastic developers. The day was well executed, the sessions were concise, and there was enough audience interaction to maintain engagement throughout the… Read More




What, No Swag?

Swag (free stuff) is traditionally a big part of any developer conference, and historically none more so than at Google I/O. But this year they opted out of that tradition – there was no big technology giveaway for attendees. Why did they do that and what does it mean for… Read More




Conference Swag: Great Expectations

With conference season coming to an end, we took the opportunity to survey developers and get their impressions. If you missed our last blog about developer conferences you can check it out here. Now we are going to take a closer look at the conference swag that goes hand… Read More