Google Play Indie Games Contest Europe – the final event at Saatchi Gallery
27th February 2017 | Catchy Agency
To celebrate the art and creativity of indie mobile game development, Google launched the first edition of the Google Play Indie Games Contest in Europe.
Developers from 15 countries were invited to submit their games to the contest, and Catchy helped Google Play promote it and review the submissions. The overwhelming response led to almost 1,000 submissions for Catchy and the Google Play team to review based on four criteria: innovation, fun, design excellence and technical & production quality.
Competing for the chance to get their game noticed by industry experts and players worldwide, 20 finalists showcased their games at the Saatchi Gallery in London on February 16. Attendees and the Google Play team voted to shortlist the top 10 who then pitched in front of a jury made up of industry experts.
Saatchi Gallery was buzzing with game enthusiasts, industry experts, press representatives and developers. It was slick and playful, and displaying the games on the gallery walls like works of art was a nice touch. Keeping with the theme, an array of glamorous Androids in glass cases were also on exhibit.
Audience interaction was encouraged through the gamified voting process. Upon arriving, attendees were given five gold coins and a map with the 20 games stations.
In the end, the top prize was awarded to ‘Reigns’, a medieval decision based card game, which also won the Unity prize. Developed by Nerial from the United Kingdom, ‘Reigns’ puts you in the place of the king. Your task is to survive for as long as possible, using power and cunning to outsmart your enemies and advisors. François Alliot from Nerial described the game as a cross between “Tinder and Game of Thrones”.
Prizes for the finalists include YouTube influencer campaigns, premium placement in the Google Play Store, devices, and tickets to Google I/O and GDC.
In fact, nobody went home empty handed. All voters were invited to the ‘Androidify’ stand to create custom made laptop cases with the Android versions of themselves.
Due to the success of this first edition, Google Play has confirmed it will run another contest later this year. So if you are developing a new game, then be sure to submit it to the competition, and you could be the next Google Play Indie Games Contest finalist.
Watch the highlights from the day with this online video: