Archives: January 2017 - Catchy Agency




Developer Program Trends for 2017

In 2017 almost  every company with a developer facing product has a Developer Program.

These dedicated programs consist of tactics designed to help developers use your software platform, tools, API and services. Some companies run their programs with a one person sub-team, others are multi-million dollar dedicated units with hundreds of people. No matter, the challenges they face are similar. Common hurdles include creating awareness in the developer community, getting the developer to take action once they’re aware, creating power users, securing enough internal funding for the program, and keeping developers engaged and active will all be high on the list of objectives for any developer program manager in 2017. So, what are the trends in developer program management which will help solve those challenges? Here are our thoughts: Read More